Today, Search engine optimization (SEO) is one of the most popular topics when talking about internet traffic and digital marketing as a whole. Basically, it is the practice of improving your online content in order to increase its ranking in organic (unpaid) search engine results. SEO is an important yet basic aspect when looking to increase your website’s visibility and broaden your reach.
Every so often marketers claims that SEO is dead, this is a common thing originating from the era when search engine optimization even became a popular topic. But is it really dead? SEO is still pretty much relevant and businesses are always on the lookout for new ways to enhance it. But SEO is not necessarily an easy or cheap task to execute, and maybe you should consider not doing it in your company. Check this list of 5 reasons and crucial topics to consider before working on SEO.
1. It Is Hard and Takes Time
Search engine optimization takes quite a lot of time to start giving you the desired results. That happens because first, you must create a culture within your company of always looking out for ways to ensure everything done is facilitating your SEO strategy. Usually, for that, a company has to have a team of content creation, conversion rate optimization (CRO) and user experience (UX), which of course requires knowledgeable employees that will help see that your website ranking and visibility are increasing.
On the other hand, if you would consider for example Google AdWords, you can bid for certain keywords and have your clickable ads appear in Google’s results. AdWords take effect as soon as your payment is recognized by Google and you’ll no longer have to spend so much time worrying with organic search results.
Facebook Ads are also another great way to improve your company’s visibility without worrying about search engines at all. Many people nowadays have started using Facebook as one of their primary marketing sources and Facebook Ads are definitely worth checking out in this scenario.
It is important to keep in mind that you will not have results if you start SEO for a week and then stop for a month.
2. Everybody Is Doing It
It is 2018 and every digital marketer and company knows what SEO is capable of, so the basics are covered. SEO is in constant change and new strategies and tactics are always being developed by companies looking to place their websites and content on the highest ranks.
An SEO strategy that used to work a couple of years ago might have been overwhelmed by new trends and more evolved and recent tactics. Your company will have to be on the lookout for these changes and always try to keep up the pace with its competitors. Chances are if you are worried about doing SEO, so are the other companies in your industry, thus you must be creative and find new ways to optimize as much as possible.
Your company must walk the extra miles if it wants to get the best results out of SEO practices. You should avoid doing SEO if you’re not ready to keep on track.
3. You can’t foresee what Google will do with your strategy
This is one of the hard truths of SEO. Sometimes you can do everything correctly and yet not get the desired results. On the other hand, your competitors could be using shady strategies behind the scenes and not getting punished for it, therefore making it harder for you to achieve your SEO goals.
That is why turning to more secure and proven methods such as paid Ads can end up being much more cost and time efficient for your company. This is definitely something to take into consideration before you start investing in SEO.
4. It Isn’t Free. Actually, It’s Expensive
At first, many people tend to perceive SEO as “free traffic”, without taking into consideration the amount of investment required on capable employees and the time it takes to actually start giving business its desired results.
In reality, SEO is not cheap, and it is important to keep in mind that industry competitors looking to have their websites ranked high are already investing a good amount on that. If your company is starting out or you just can’t afford to have SEO take up part of its share, consider not doing it and turning to more reliable strategies as mentioned before in this blog post.
Do not believe that you will get the desired results without investing in it. You may end up managing to increase the amount of traffic on your website, but not really any quality, which means it will not generate conversions and have a good impact on your business.
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5. It is Forever
If you do everything right, invest into a good team and actually take time to start getting the desired results and be satisfied, you must remember that if you ever stop working on your SEO strategy, your results will drop much faster than it took to get them.
Working on SEO is an endless task that takes a lot of effort and time on a daily basis. Your competitors will always try to be ahead of you and you must keep doing everything and investing in your team or even new technologies to keep up the pace.
Finally, search engine optimization is still very much relevant in today’s market, but it is not meant for every kind of business. Instead of having to hire and build up a good team, invest money and a lot of time on a continuous effort to make your SEO strategy go as planned, consider different platforms other than Google to boost your online presence and directly impact your business’ growth.
Consider Investing Into an Online Chat
While adding an online chat may not directly increase your traffic, having one on your website may give you much better results for a lot less effort and time by making sure visitors are satisfied with the convenience and have a good experience. Jivochat is a complete online chat platform that will allow you to address every kind of traffic directed to your website from any source, be it organic search results, clickable ads or other sorts of advertisement. If you’re looking to have a competitive edge in your industry, be sure to check Jivochat out!